Onufriv A. Building English Competence in Professionally-Oriented Oral Communication of Prospective Marketers.

In the thesis the essence of key concepts of the research has been defined. The structure of English competence in professionally-oriented oral communication of prospective marketers has been specified and its components (speaking abilities; receptive and productive speaking skills; declarative and procedural knowledge; communicative aptitudes) have been described. The approaches (professionally oriented, competence, communicative and contextual ones) and effective tools (presentations: scenario-based presentation, interactive, automatic and educational ones) have been chosen. They are expedient to be used in building of English competence in professionally-oriented oral communication of prospective marketers. The content of building English competence in professionally-oriented oral communication of prospective marketers that consists of objective and procedural aspects has been grounded. The components of objective aspect of building competence in professionally-oriented oral communication of prospective marketers are areas and types of communication of prospective marketers, communicative strategies and situations, functions, roles, communicative aims and purposes, themes, problems, texts, language and speaking material. The procedural aspect includes receptive and reproductive lexical, grammar, and phonetic skills; speaking, learning, intellectual, organizational, compensatory abilities; declarative and procedural knowledge. The authentic texts in the form of professionally oriented monologue-presentations and dialogues have been defined as selection units of learning material for building English competence in professionally-oriented oral communication of prospective marketers. The methodological potential of the texts evolve in a model auxiliary function (they are the samples of types, forms of genres of oral professionally-oriented communication of prospective marketers; reflect its functions, lexical and stylistic features; demonstrate communicative strategies). The selection of material has been fulfilled according to the following criteria: authenticity of learning materials; professional bias; modeling as the ability of the text to perform a model-auxiliary function while producing own utterances; correlation of the types of texts with kinds and types of presentations that are used in marketing; reflection of prevailing communicative strategies in dialogue-models; compliance with the topics; topicality; compliance with the level of English professionally-oriented competence.