Kavyerina A. Trust in convergent media in Ukraine.

Object: convergent media in a media space. Purpose: to development of the trust conception towards convergent media in media space concept. Research methods: analysis and synthesis, historical analysis, method of classification and typification, systematic analysis, method of expert interviews and content-analysis of papers, inductive method and method of thick description. Theoretical and practical results: Expediency of the usage of "media trust" concept for complex sociological analysis of the confidence building and expressing trust in different object in media space was proved; groups of factors of trust to convergent media were defined and characterized: mass media reputation; journalist credibility; journalistic standards ensuring; characteristics and behavior of target audience; classification of media convergent directions was improved; characteristics of unique features of convergent media and tendencies of Ukrainian media space developing were identified and characterized. Novelty: the development of trust concept in media space and research of trust building to convergent media. Level of integration: results of research can be used in such academic disciplines as "Sociology of mass communication", "Sociology of the Internet", Sociology of Journalism", "Internet Journalism", "The basis of media literacy" etc. Also, the results can be used by media agents and The National Union of the Journalists to preparing strategies of training Ukrainian Journalist quality and increasing of trust level to mass media in Ukrainian society under external influence.