Object of research: provision of financial services for the realization of operations with residential real estate; purpose of the work: development of theoretical positions, improvement of methodical approaches and development of practical recommendations for the formation of the mechanism of financial services for real estate operations; research methods and equipment: morphological analysis, theoretical generalization, comparison, system analysis, formalization, method of analysis of hierarchies and expert evaluations, cluster analysis, expert rankings, taxonomic analysis, regression analysis, optimization modeling, graphical method; theoretical and practical results: the complex composition of the components of the choice of the investment object (the cost of the object, characteristics of residential real estate, reliability of the financial partner) is substantiated, among which the expense component characterizing the material losses of the investor is a priority and allows to evaluate the effectiveness of financial transactions on residential real estate market; theoretical provisions of the formation of a mechanism for financial services for real estate operations, the difference of which is the priority of the process of obtaining profit or maintaining the real value of housing among other criteria for selecting an investment object; classification of financial institutions of residential real estate market participants that takes into account the criterion of "activity activity" as a priority in the process of selecting an investor by a financial partner; the procedure for forming a mechanism of financial services, the peculiarity of which is the introduction of changes to the rules of the fund of construction financing, presented in the form of completing the stages of legal ownership and obtaining profit or preserving the real value of the investment object to the existing list of actions of the residential real estate market participants; methodical approach to the estimation of the efficiency of financial services in the residential real estate market, the feature of which is the consideration of the cost component of the choice of the investment object; the degree of implementation: developments implemented in the practical activities of Open Company "OPF "KRONA", LLC "Kharkiv Realty Service", TDV "Zhitlobud-2", in the educational process of S. Kuznets KhNEU; sphere of use: the mechanism of financial services for the realization of operations with residential real estate, educational process
