Kataranchuk H. Behavior of households as subjects of market relations

In the dissertation the system-conceptual research of theoretical-methodological and practical bases of behavior of households as subjects of market relations in the modern economy is carried out. Methodological approaches to the research of households as subjects of market relations and the theoretical basis for the substantiation of their economic behavior are generalized. We propose a new methodological approach to the interpretation of the essence of the household as an open system. Typical models and main characteristics of consumer behavior are distinguished. The mechanisms of institutional regulation of household behavior are determined. Methodical approaches to the formation of the strategy of household economic behavior in conditions of uncertainty of the environment are developed.