Vorobyova H. The features of using of political metaphors

The thesis is devoted to the complex and system analysis of features of using the political metaphors both from the point of view of genre filling of politicians’ speeches and as a manipulative technology. In the work there have been determined the main features of political language metaphorism and there have been defined the degree of scientific development of the giving problem and also there have been analyzed the main conceptual factors of study the political metaphors: cognitive linguistics, neo-rhetorical conception and discursive analysis. There have been defined that features of using of political metaphors closely connected with political regime, politician’s image and periods in political life of the country. It is necessary to study the political metaphor. Very often it is used for manipulation of citizen’s consciousness, for influence on perception and awareness by citizens the political processes.