Lutsii K. Marketing of partnership relations of meat processing enterprises

In the thesis paper, theoretic regulations are generalized, methodological approaches are improved and practical recommendations regarding forming the effective marketing system of inter-relations of meat-processing enterprises with the purpose of their sustainable development and competitive ability growth are given. On the ground of processing the scientific heritage of Ukrainian and foreign scientists, the tendencies of development of marketing were analyzed, in particular, the peculiarities of its modern concepts were characterized. The scientific approach of organizational and informational provision of marketing system of inter-relations was grounded, and the principal directions of development of inter-relations of an enterprise-manufacturer with principal participants of co-operation. The methodological approach regarding the estimation of inter-relations marketing is suggested. l of mutual aid while taking a joint decision. In the thesis paper, the conjuncture of the market of products of meat-processing enterprises was analyzed. The principal issues which directly affect the tendencies of development of manufacture and consumption of meat and meat products in Ukraine were defined. Subsequent to the results of the analysis of marketing activity of meat-processing enterprises of Zhytomyr region. On the basis of the algorithm suggested, the level of correlation of partner relations is analyzed. In the thesis paper, the directions of development of marketing of partner relations of meat-processing enterprises in the process of co-operation with other economic entities under conditions of the market space are grounded. With the involvement of econometric modeling tools, the level of consumption of meat and meat products for one person per year during the period of 2017–2020 years according to two variants was prognosticated. The received results of the study carried out gave the grounds to form an organizational and economic mechanism of marketing of partner relations, which demands making amendments in organizational management structure with the purpose of provision of respective level of prognosis, planning, organization, motivation, coordination and control of co-operation of an enterprise with partners.