Vintsi J. Competitiveness increase in economic security of agricultural holdings

Structuring of the conceptual and categorical system has been conducted. Based on both systematization of main concepts of modern competition theory and building of the logical scheme of relationship between its terminological apparatus elements, the place of notions “enterprise competitiveness” and “economic security” has been determined in it. It has been proved that the main aim of enterprise economic security is to create the efficient system on detection of inner and outer threats of its activity as well as to illuminate them or to implement measures on the minimizing the impact of these threats for activity results. The analysis of categorical system of enterprise economic security allows determining the place of competitiveness in its securing. The comparative analysis of current methods of enterprise competitiveness evaluation has enabled to discover that integral potential of complex methods and reliability and credibility of objective ones of enterprise competitiveness evaluation have higher efficiency in the system of current methodologies. It results in efficiency determination of the process of competitive strategies development. The research of agricultural business peculiarities in terms of change in the world food market conditions has allowed to allocate competitiveness strategies of the leading world companies, to characterize and analyze tendencies of agricultural sector development in the world economy in long- and middle term periods, to determine threats for economic security of such agricultural holdings during the process of their competitive strategies creation. The evaluation of threats for agricultural holdings economic security in Ukraine has determined their high efficiency in opposition to inner and outer negative influence factors on financial and economic activity. The analysis of methods of threats minimization to economic security used by agricultural holdings in the world and Ukraine has demonstrated narrower complex of methods used by agricultural holdings in Ukraine. It narrows potential of their economic security. The system of information management for creation of competitiveness strategies of agricultural holdings as the tool for their economic security has been improved and detailed. Ways to optimize creation and the choice of efficient competitiveness strategy has been suggested. In addition, the relevant mechanism of such strategy realization to provide economic security of agricultural holdings in Ukraine has been provided.