Blynda Y. Investment strategy as an element of crisis management of the enterprise

The object of the research is the process of developing and implementing an investment strategy as an element of anti-crisis management of the enterprise. The research aims to the development of theoretical positions and methodical and applied recommendations for improvement of the process of implementation of the investment strategy as an element of anti-crisis management of the enterprise. The author used such methods as: generalization, comparison, systematization, comparative analysis, methods of analysis and synthesis, method of expert evaluations and empirical research, applied statistics methods, method of correlation-regression analysis, graphical method. The theoretical value of the thesis refers to the study of the theoretical principles on improving the process of implementing the investment strategy as an element of anti-crisis management of the enterprise. Scientific novelty of the results: for the first time, a model for developing and implementing an investment focus strategy on the dominant factor (factor) was proposed, the model of estimation of the level of influence of four main factors (financial stability, turnover of inventories, turnover of personnel, information security) on the financial and economic condition of machine-building enterprises, model of development and implementation of investment strategy as an element of crisis management by machine-building enterprise improved, developed an interpretation of the concepts of "crisis management", "the phases and stages of the crisis", "methods and mechanism of crisis management", "investment strategy", "periodicity of crisis development and crisis management", tools for calculating the cost of implementing the investment strategy of focusing on the dominant factor. The subject of research refers to theoretical and methodological issues a set of theoretical principles and guidelines for the development and implementation of an investment strategy as an element of anti-crisis enterprise management using specific analytical tools. Author’s recommendations are used during the improvement of the process of implementing an investment strategy as an element of anti-crisis management of the enterprise. The sphere for the use of author’s recommendations is revered to machine-building enterprises.