Slavinska M. Lexical-semantic suggestion categories of social advertising: psycholinguistic interpretation

The thesis focuses on lexical-semantic suggestion categories of social advertising and their associative perception. Social advertising is defined as the special information of non-commercial content on universal human spiritual, moral, ethical, aesthetic, social, family and national values, good traditions, a thrifty attitude to nature and the environment, a healthy lifestyle, ecological safety. It is created and distributed in any type and form, and aims at achieving socially noble goals through the actualization of a number of diverse strategies. The main function of social advertising, which is unifying for all types of advertising, is suggestive, since the influential factor determines the formation dynamics of individual behavior models, value orientations, etc. The peculiarities the advertising message structure, in the vast majority presented by the headline, the main advertising text and slogan, are explained, the concentration on the analysis of the sloganimicon of social advertising is explained