Androshchuk M. The strategy of formation of the resources of development enterprise (based on the material of Ukrainian pharmaceutical industry enterprises)

The thesis is dedicated to consideration of the strategy of the resources development formation for Ukrainian pharmaceutical enterprises. The interpretation of the concept "resources of enterprise development" is given and its main characteristics are determined. Evaluation methods of intellectual, financial and material resources are considered. The methodological foundations of estimating of the rational resources usage level and their development are offered. The scheme of efficiency estimation of implementation of the strategy of formation of the resources of development of the enterprise is worked out. The scheme of transposition and integration of development resources within the systems of strategic enterprise management is proposed. It was established that one of the development priorities on the level of the studied enterprises, is the production of new products. In the course of the research, it was found that at this stage of their functioning, Ukrainian pharmaceutical companies are not ready to carry out long and costly developments, primarily due to the lack of financial resources. It was proposed to combine the resources of certain business entities to produce a new drug on the basis of the innovative-integrative strategy of formation the resources of development for pharmaceutical enterprises. In the course of the research it was established that in today's economic conditions it is quite difficult to implement the innovative-integrative strategy of the pharmaceutical enterprises development resources formation in connection with the excess of the needs for financial development resources over existing and borrowed funds. This strategy can be realized in the future. In today's market conditions, in contrast to the product-market strategy for the release of a new product, the strategy for serial production is proposed through the construction of the laboratory and production center with the purpose of sales volumes increasing.