The dissertation is devoted to theoretical, methodological and practical aspects of stimulating the development of the «green» economy in Ukraine in accordance with the conditions of balanced development. The conceptual approaches to the formation of a state strategy for the implementation of «green» types of energy on the basis of sustainable use of nature and nature reproduction are grounded. A theoretical and methodical approach to optimization planning of implementation of measures on the use of renewable energy sources and alternative fuels in the conditions of limited investment resources on the basis of multivariate planning of implementation of alternative energy projects is developed. This will ensure an effective implementation of the public administration strategy in the conditions of the uncertainty of the external financial environment. Based on the application of investment decision-making methods, methodological approaches to optimal use of solar energy have been developed in implementing and evaluating an innovative project on the use of energy-saving technologies that enable to determine the strategy of sustainable development of territories. The interpretation of the concept of «mechanisms of state regulation of the development of «green» energy» as a system of institutions, structures, consecutive actions, forms and methods of purposeful influence of the state on the development of the system of "green" energy for its economic stabilization, prevention of global climate change, economy energy resources, achievement of socio-ecological effects in accordance with the goals of sustainable development, which, in contrast to contemporary interpretations, comprehensively takes into account socio-ecological and economic effects.
The mechanisms of state regulation of the development of «green» energy have been proposed, which, in contrast to existing ones, take into account such innovative tools as grants, application of trade system of certificates, energy certification, financing of energy-saving projects on the basis of performance-contracting, use of green tariffs. The substantiation of the directions of the state regulation of the development of the market for alternative energy sources has been proposed on the basis of determining its potential and rating of the regions of Ukraine, which foresees an opportunity to increase the level of energy independence of Ukraine from energy exporting countries. The formation of a new mechanism of state regulation of the development of «green» energy of Ukraine has been substantiated. The estimation of the total annual solar energy potential of Ukrainian regions has been carried out, based on the ranking of regions of Ukraine in three groups in the results of the processing of statistical meteorological data on the inflow of solar radiation, which made it possible to determine the specific energy indicators for solar energy supply and distribution of the energy potential of solar radiation for each of the regions.
Keywords: state regulation, solar energy, balanced development, rational nature management, «green» economy, system.
