Fedosenko N. Marketing services contract.

The dissertation is dedicated to examining the legal nature of marketing service as an object of civil rights as well as features of marketing services contract as legal ground for providing such services. The kinds of marketing service are determined; signs and objective orientation of marketing services as well as specificity of legal regulation relationship of marketing services providing are defined. The marketing services contract are characterized and the author proposes its classification by criteria of object on: 1) contract, providing scientific and analytical marketing services; 2) contract, providing methodological marketing services; 3) contract, providing executive marketing services. The order of concluding, executing and termination marketing services contract are determined. The content of contract is analyzed; order of responsibility for non-execution or inappropriate execution of the contract is determined.