Viniukova O. Organizational support for the organic production of agricultural enterprises

In the dissertation the organizational support of organic agricultural production is investigated. The periodization of the organic production evolution with the distinction of four stages is improved. The content of the concepts of "organic production" and "organic products" is specified. The content of the procedures for controlling the certification of compliance with organic production standards has been developed. The identification of the main tendencies of organic production development has been identified. There are three groups of key benefits of organic production in the world. The methodical provision of the strategic guidelines’ definition for the organic production development, taking into account the stage of the life cycle of the enterprise and the influence of the factors of the external and internal environment, has been developed. The methodical principles of the analysis of economic efficiency of agricultural enterprises organic production on the basis of rating estimation with further classification on the level of development of the production management mechanism are developed. The classification of the principles of organic production introduction, divided into groups: technological, economic, social and ecological ones, is proposed. The conceptual principles of "organic marketing" are developed, which are based on five components: price, product, place, promotion, packaging. The organizational principles of the branch structure rationalization of agricultural enterprises organic production are substantiated.