Kuzmuk S. Behavioral Finance: Theoretical Conceptualization and Patterns of Use in the Economy.

The dissertation is devoted to the research of theoretical and methodological foundations of conceptualization and practical aspects of application of behavioral finance of subjects of the real sector of economy. The theoretical provisions of the behavioral concept of finance and the mechanism of transposition of human behavioral biases in making financial decisions on economic entities are revealed. The parameters by which the subjects of the real sector of the economy of Ukraine resort to behavioral biases are determined. A descriptive model of decision-making by subjects of the real sector of the Ukrainian economy as a result of summarizing empirical analysis of their behavior is proposed. The dissertation analyzes the existing experience of modifying the influence of behavioral biases and proposes investment strategies that counteract the affective and cognitive bias of Ukrainian investors in decision making.