Shchebel A. Enterprise potential management in the coordinate system of organizational development

Object of research: processes of enterprise potential management in the coordinate system of organizational development. Purpose: development of new and improvement of existing theoretical and methodological provisions and practical recommendations for managing the potential of the enterprise in the coordinate system of organizational development. Methods: concretization, generalization, formalization, systematization, induction and deduction, system analysis, expert evaluations, questionnaires, index, mathematical modeling, tools of set theory and graphical modeling, argumentation. Novelty: for the first time on the basis of theory and practice the methodical approach to structural modeling of organizational development of the enterprise which is based on the factor analysis of internal and external environments of the enterprise is developed; improved technology to achieve the expected results of organizational management decisions to realize the potential of the enterprise, the method of assessing the rationality of managing the potential of the enterprise, which involves comparing the cost of inputs and outputs of the enterprise, based on the use of recurrent function. Scope: in the activities of LLC "Galicia" to manage the potential of the enterprise in the coordinate system of organizational development, in the activities of the Research Institute of the Free Economic Zone "Lviv University of Business and Law" for further research of existing problems in managing the potential of the enterprise in the coordinate system of organizational development educational process of Lviv University of Business and Law in teaching the disciplines "Economic Analysis", "Business Planning" and "Personnel Management".