HUMENIUK A. Implementation of the state policy of development of the tourism industry of Ukraine at the regional level

The dissertation is devoted to the study of theoretical and methodological principles and development of practical recommendations aimed at improving the mechanisms of implementation of the state policy of development of the tourism industry of Ukraine at the regional level. Conceptual bases of research of system of mechanisms of realization of the state policy of development of branch of tourism at regional level are developed. It is proved that the effectiveness of the proposed system of mechanisms depends on the state and types of infrastructure of public policy; the level of state interaction with the public in the context of the implementation of regional plans for the development of the tourism industry; completeness of use of all tools of mechanisms of realization of the state policy of development of tourist branch. The world experience of realization of the state policy of development of tourist branch is generalized and its following features are presented: regulation of development of tourism is a multilevel system; tourism policy as an effective component of modern regional policy; the decisive role of tourism in the implementation of social policy of the state; coordination of tourism development plans with the tasks of socio-economic development of countries; creation at the state level of a single body that regulates the activities of the tourism industry; intensification of research work in the field of tourism development; intensification of public investment in tourism. Strategic directions of improvement of mechanisms of realization of the state policy of development of tourist branch at regional level in the context of development of an information platform which includes set of actions - social and political (increase of a qualitative level of acceptance of state and administrative decisions) are substantiated; regulatory (compliance of national standards in the field of tourism with international standards); financial and economic (implementation of economic initiatives aimed at implementing economically safe technologies and activities); socio-ecological (support of the sector of socially oriented tourist and recreational products); organizational and infrastructural (organization of tourist information centers for the purpose of conducting information and analytical activities); scientific and educational (implementation of systematic scientific research of the state, problems and prospects of tourism development, professional development). A descriptive model of implementation of the state policy of socio-ecological and economic development of the tourism industry of Ukraine on the basis of harmonization of interests of key groups of state policy actors (tourism industry, state, public) and by using organizational and institutional forms and methods of regulating tourism development at the regional level . The key areas of state policy are identified, which are focused on the effectiveness of such a model: improving legislation in the field of tourism regulation at the regional level, creating a favorable environment for domestic tourism, benchmarking of state regulation of tourism and more. The conceptual provisions for improving the mechanisms of implementation of the state policy of development of the tourism industry of Ukraine at the regional level in terms of European integration, which are based on the technology of intellectual SMART-specialization in the regions of Ukraine and provide for the use of such public policy objectives. markets; compliance with the integrity of the regulatory framework and its adaptability to European norms and standards; implementation of a synergetic approach in the process of establishing interaction between the state, tourism, science and the public.