Naboka Y. Organizational and economic support of marketing activities of the enterprise in the market of medical tourism

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0421U100806

Thesis Registration Form

0421U100806.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

19-03-2021

Specialized Academic Board

Д 08.893.01

University of Customs and Finance

Essay

The potential of the organization of marketing at the recreational enterprise in economic processes of rendering of services of medical tourism is defined. Favorable and unfavorable development factors and regional features of the organization of marketing activity of the enterprise in the market of medical tourism in Ukraine are analyzed. Methodical support of marketing activity of the enterprise in the field of providing services in the market of medical tourism is offered, due to development of a configuration of corporate system of marketing of the enterprise. Key words: enterprise, marketing, market, medical tourism, medical services, recreational enterprises, Ukraine, marketing activities, business environment, business model.

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Files

autoreferat-Автореферат Набока.pdf

Дисертація Набоки Ю.В..pdf

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