Sokolovskyy I. Sociological Dimension of Corporate Reputation

The dissertation is aims at the conceptualization of corporate reputation as a subject-specific kind of the multidimensional concept of reputation, and suggests an active introduction of this concept into the categorical apparatus of modern economic sociology and the development of a methodological and instrumental approach to measuring corporate reputation in the context of its sociological understanding. The components and drivers of corporate reputation (trust, respect, social and symbolic capital) are investigated, the essence of concepts of modern interdisciplinary scientific discourse closed to corporate reputation is revealed. The classification of approaches to corporate reputation measuring has been carried out. The RepTrak™ methodology as one of the methods closest to the sociological understanding of the corporate reputation is verified in the post-Soviet space. On the basis of this methodology and the operationalization of the sociological construct of corporate reputation, the author's approaches and methods for measuring corporate reputation as perception by stakeholders and measuring corporate reputation in the media have been developed.