Pokrovska K. Impact of PR-support in politics in the context of globalization.

The dissertation emphasizes that «PR-support in politics» takes a leading place in the composition of PR-technologies, the idea of the structural components of this concept and their functional purpose is justified. It was found that «PR-support in politics in the context of globalization» should not only be guided by the peculiarities of the perception of the subjects of the electoral process within the country, but also take into account the general trends and capabilities of modern media. In particular, it should be borne in mind that «PR-support in politics in the context of globalization» includes the level of state branding (creation of reputation) and information and explanatory activities of the state to determine national priorities and differences, ways of coordinating the political will of states, which are manifested in combination state interests with foreign policy trends of development. The role of political PR was reveal as a type of sociopolitical technologies, the use of which in the political process is the embodiment of the interests of political subjects, taking into account the peculiarities and characteristics of political culture and political consciousness of the electorate, the formation of national public thought in individual countries – in a world that is globalizing.