The Dissertation is a cultural study of the problem of functioning of the category “harmony” in the project space of cultural creation. Harmony is studied as a system-creating and integrating factor of modern globalization processes. The socio-cultural dynamics of actants, actors and subjects of cultural dialogue and the transformation of systems of integration of cultural values are defined. Ethical and aesthetic determinants of the harmonization of social systems are analyzed in the system of globalization processes of modern times based on the definition of the poetic function of cultural creation in the context of rhetorical transformations of the project-model discourse.
The scientific novelty of the study of the obtained results is that the Dissertation reveals for the first time the aesthetic aspect of project strategies in the context of the globalization of culture as the formative instructions of the culture of post-modernity.
Identified generative modifiers of pre-modern, modern and post-modern systems of harmonization of cultural practices based on the development of world religions, great empires, nation states, business technologies and media culture. Design systems are characterized as a certain systemogenesis - a prediction of the social future as an eco-future. Modernization, transitology, and transformation of the cultural-historical potential of the post-communist space require a careful attitude to national traditions and a system of identification of culture-creating actors in the context of everyday, economic, political, ethical, and aesthetic culture.
The theoretical and practical significance of the obtained results lies in the study of the interpretation of the key concepts of cultural creativity, which characterize the harmonization of globalization processes as a socio-cultural project. It is harmony as a category of cultural creation, anthropological, linguosemiotic, and visual turns as interpretive paradigms of reflection on the means of harmonization of globalization processes. These are such design modeling algorithms as dispositio, transpositive, and compositio. The mechanisms of formation of socio-cultural systems as a certain systemogenesis, as evolution within the framework of leading design patterns and gestalts are determined. Globalization of culture is interpreted as a project model and symbiosis of cultural creation. Dissertation materials can be involved in the creation of educational courses and programs, in the transformation of pedagogical activities in the field of cultural practices, theory and history of culture, ethics, and aesthetics, aimed at understanding the globalization of culture as a metacultural and metaartistic phenomenon.
