Kundenko Y. Every day life as a reaiity of cultural effectiveness

3. The dissertation is devoted to the research of essence and purpose of every day lif e in cultural effectivness.The development of culture and it’s definition as a phenomenal being of a man allows to imagine every day life reality of culture, the main features of which are spontaneous sensi- tive grounds, subjective trend in the formation and organi- zation, utilitarian-pragmatical nature of structural ele- ments, connected with it’s main purpose - to preserve and prolong man’s life. Cultural research of every day life rea- lity structures gives apossibility to follow the peculiarities of individual interpretation of all common cultural forms, to reveal those aspects which are really present in cultural effectiveness.