Strokovych G. Choice of the Investment Strategy of Enterprises

the object of research: the enterprises of Ukraine machine-building and food branches, the goal of research: work-out of theoretical rules and methodical recommendations at the choice of strategy of investment enterprises on the basis of definition level of investment attractiveness and risk level of internal and external environment of functioning, methods of researches and apparatus: multidimensional statistical analysis, dynamic programming, theory of acceptance of the decisions, expert methods, theoretical and practical results: is investigated economic category " investment attractiveness of the subjects of enterpreneur activity ", its features in modern conditions also the existing methods are analysed estimations; the system of evaluation is reasonable estimations of investment attractiveness the enterprises; suggest a new methodical approach to definition risk level of investment with by the account of influence of new economic factors, the actually of the infiltrated: the methodical recommenda tions for a substantiation systems of strategy of investment the enterprises and choosing most effective from them through evaluation investment attractiveness both risk; a method of formation of effective portfolio of the real investments with use of criterion maximal profitability of investments, the organization-economic mechanism internal distribution of investment resources of the enterprise, the level of instillation: the work-out were introduced in Stock-Holders "Khartron" (Kharkiv), sphere of usage: the enterprises of machine-building and food branches, educational process