OLENINA O. Advertising as the phenomenon of culture

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0499U002906

Thesis Registration Form

0499U002906.pdf

Applicant for

Specialization

  • 17.00.01 - Теорія та історія культури

04-11-1999

Specialized Academic Board

Д 26.005.01

P. I. Tchaikovsky National Music Academy of Ukraine

Essay

Object of reserch - advertising as the social phenomenon and the aesthetic of social life. Purpose of research - to find out the principal tendencies of forming advertising as the variety of creative work. Methods of reserch and equipment - concrete historical, system, acceological and functional methods. Theoretical results and newness - the most important rules of existence and interpretation of advertising production.

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