Primak T. Marketing Communications within the enterprise market activities management system

Українська версія

Thesis for the degree of Doctor of Science (DSc)

State registration number

0504U000144

Thesis Registration Form

0504U000144.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

04-03-2004

Specialized Academic Board

Д 26.006.04

Kyiv National Economics University named after Vadym Hetman

Essay

Marketing communication. It were developed theoretical foundations and practical recommendations for forming instrumental tools of using marketing communications in system of manage of market activity of enterprise in modern conditions of management. Economic-statistical, analytical, logical, marketings, simulation. The main results are developed conception of marketing communications, conceptual approaches to integration of marketing communications, it is organization and planning, and economics - mathematics system with program and methodological ensuring it is practical realization for evaluation of efficiency of marketing communications also. The results of investigations passed approbations on regional customer market and were introduced in activity of 9 enterprises of Ukraine. Any enterprise working on customer market.

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Files

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dis 1.doc

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dis 9.doc

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