Protsenko O. Etiquette as axiological measure of culture and communication behavionr.

The given work is devoted to philosophical and ethic analysis of etiquette as social and cultural phenomenon. Research covers a wide range of problems dealing with logical and linguistic consideration of the term and notion of etiquette, studying historical types of etiquette as steady systems in social people relationship. The main point of research consists in revealing the measure of moral presence in etiquette imperativeness reduced itself in the system of social communication. Structural compounds, its functional target in organization and social ties arrangements, communication, collective and individual kinds of behaviour are analyzed in this work. The place of standard formation and civilized stereotypes of moral relations, the formation of notion about decency in rational and emotional sphere of moral consciousness is specified. The role of etiquette in modern social and moral practice caused by the peculiarities of modern state of society is demonstrated in this work.