Lipich L. Prognostication of the market development of enterprises commodities on the basis by customer's consumer behavior

The purpose of dissertation is the formation of methodological and applied positions as to the prognostication of enterprises commodities market development on the basis of consumer behavior estimation and the determination of the quantity of dissatisfied customers' requirements in consumer goods for the issue of the competitive production. The following statements are formed by the researcher in the result of investigations, which show the contents of the work: theoretical positions as to the determination of the category contents essence prognostication of the market development of enterprises commodities " are founded; original analytic and behavior model of determination of individual customers' needs in manufactured goods and foodstuffs is done; methodic of consumers' market segmentation realization in the multi - measuring qualities area (more than three) according to the typology of consumption and rear of behavior; approaches as to calculation of quantity of individual consumers' dissatisfied needs in manufactured goods and foodstuffs, that directs enterprises towards the production output necessary to the consumers, are determine; the existing approaches as to the creation of prognostication and analytical model on the basis of joining such methods of prognostification as factor graphic and statistic have found the further development.