Zlobina O. Personality as subject of social changes

This study is devoted to the analysis of the problem of personal subjectivity in the social context. Relationship between personality and society is analyzed in theoretical, methodological and empirical approaches. Social changes are investigated in the course of internal and external transformations. The role of the activity of personality in the course of social and structural, creative and symbolic transformations of modern Ukrainian society is the subject of this study. Based on the generalization of data collected during the decade of monitoring research on people's accommodation to a new social reality the process of restructuring of the world picture is implemented and subjective coordinates of social transformation that serve as regulators of behavioral strategies are defined.