Shulgina L. Corporate Marketing in Tourism.

Українська версія

Thesis for the degree of Doctor of Science (DSc)

State registration number

0506U000364

Thesis Registration Form

0506U000364.pdf

Applicant for

Shulgina Liudmila Michailivna

Specialization

08.06.01 - Економіка, організація і управління підприємствами

Date of defense

23-06-2006

Specialized Academic Board

Д 26.055.01

Kyiv National University of Trade and Economics

Essay

Theoretical and methodological foundations of the collaborative marketing system formation in tourism companies are formulated in the dissertation. The concept of collaborative marketing is argued in the work. It suggests the new vision of the term "collaboration marketing" in tourism as non-discrete process of attracting and motivating company staff, partners (including governmental institutions of different levels) and customers for a mutually beneficial cooperation in creating and buying/selling tourist product with more value for all parties, and also developing partner relationships with competitors. Theoretical basics of the collaborative marketing are formulated in the work. Methodology of the collaborative marketing process is developed, where the beginning stage is a complex marketing research, central stage - a creation of a competitive tourist product using multi attributive model which considers objective and subjective features of a product. The target segments profiles of the Ukrainian consumers of the tourist products are specified and their behavioral models are described.

Thesis supervisor

Mazaraki Anatoliy Antonovich

Official opponents

Евдокименко Валерій Кирилович
Максимова Тетяна Семенівна
Дайновський Юрій Анатолійович

Files

Avtoref.doc

Dodatky--Dodatky--Dod-1--Dod_A.1.1.doc

Dodatky--Dodatky--Dod-1--Dod_А.1.2.doc

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Dodatky--Dodatky--Dod-1--Dod_А.4.1.doc

Dodatky--Dodatky--Dod-1--Dod_А.4.2.doc

Dodatky--Dodatky--Dod-3--Б.1-Dyn-tur-potok.doc

Dodatky--Dodatky--Dod-3--Б.2-exp-imp-tab.doc

Dodatky--Dodatky--Dod-3--Б.3-klasyf-org.doc

Dodatky--Dodatky--Dod-3--В.1.1-Macro-pok.doc

Dodatky--Dodatky--Dod-3--В.1.2-3-Invest.doc

Dodatky--Dodatky--Dod-3--В.1.4-plat-bjudzet.doc

Dodatky--Dodatky--Dod-3--В.2-m-nar-doc.doc

Dodatky--Dodatky--Dod-3--В.3-soc-plasty.doc

Dodatky--Dodatky--Dod-3--В.4-resursy.doc

Dodatky--Dodatky--Dod-3--Д.1-strra-potok.doc

Dodatky--Dodatky--Dod-3--Д.2-konkur-IXX.doc

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Dodatky--Dodatky--Dod-3--Д.4_Д.5.doc

Dodatky--Dodatky--Dod-4--Dod_Ж_Mali-Seredni.doc

Dodatky--Dodatky--Dod-4--E9_5Meta-Forma.doc

Dodatky--Dodatky--Dod-4--E_2GaluzE_5Kontyn.doc

Dodatky--Dodatky--Dod-4--Е10_1-2Age.doc

Dodatky--Dodatky--Dod-4--Е9_1-4Meta.doc

Dodatky--Dodatky--Dod-4--Е_1-Obsjag-Realiz.doc

Dodatky--Dodatky--Dod-4--Е_10.3-5Dity-meta.doc

Dodatky--Dodatky--Dod-4--Е_3-Sezon.doc

Dodatky--Dodatky--Dod-4--Е_4-АВС.doc

Dodatky--Dodatky--Dod-4--Е_6-Org-Neorg-Potok.doc

Dodatky--Dodatky--Dod-4--Е_7-str-Pot-TP.doc

Dodatky--Dodatky--Dod-4--Е_8-baz-temp.doc

Dodatky--Dodatky--Dod-4--З_1_anketa.3.3.doc

Dodatky--Dodatky--Dod-4--З_2-tur-tyzd.doc

Dodatky--Dodatky--Dod-4--З_3-mod-napr.doc

Dodatky--Dodatky--Dod-4--З_4_ciny.doc

Dodatky--Dodatky--Dod-4--З_5_Rekl-vytr.doc

Dodatky--Dodatky--Dod-4--З_6_DirM-g.doc

Dodatky--Dodatky--Dod-4--И3-Statystyka.doc

Dodatky--Dodatky--Dod-4--И31_3-Hotel.doc

Dodatky--Dodatky--Dod_5--Dod_K_1.doc

Dodatky--Dodatky--Dod_5--Dod_K_2.doc

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Dodatky--Dodatky--Dod_5--Dod_K_4.doc

Dodatky--Dodatky--Dod_5--L_1.doc

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Literat-d.doc

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R-5-d.doc

Titul-Zmist.doc

Vstup-dis-new.doc

Zag-vysn.doc

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