Porfimovych O. Image as an component of political culture of the organ of state executive authorities of Ukraine

It is proposed and developed the notion "position determination" as an algorithm (matrix, model, administrative cycle) of formation of positive image of the organ of the state executive authorities; it is researched the regulative relations in the sphere of public activity. It is proposed the conceptual approach for formation of image of the object of position determination based on complex combination of administrative and organizational forms aimed at formation of public and corporate aspects of image. The external and internal aspects of image of the organ of the state executive authority are in dialectic connection, the processes of their formation are mutual caused. Image is an component of political culture. It is analyzed the basic of principles of internal (corporate) culture and ideology in the organ of the state executive authority of Ukraine, on the example of the Minister of Internal Affairs of Ukraine and its influence on formation of political culture, internal (corporate) image. Firstly in the theory of PR it is proposed to consider the structure of corporate image at the level of ideologema, techniques and technologies of introduction at the level certain administrative circle.