Matchina I. Strategy to Develop Ukrainian Market of Vintage Products

Object of research: : Market of vintage products of the grape and wine subcomplex of Ukrainian agro-industrial complex as a whole and at the regional level. The purpose of research: Development of a strategy to develop Ukrainian market of vintage products, to substantiate methods of its implementation including improvement of the mechanism for the state regulation of production and circulation of alcohol products based on the established regularities governing the functioning of this market. Methods: the dialectic, abstract-logic, economic-mathematical analysis and synthesis, system approach, comparisons, analytical, statistical groupings and comparisons, accounting-constructive. Theoretical and practical results: A methodology to develop a system of functioning of the market of vintage products in Ukraine, a methodological approach to prediction of the consumer demand taking into account the coefficients of its elasticity in relation to the incomes of the population and the prospects of the income levels and a methodological approach to determination of the excise level have been suggested, and a strategy to develop the domestic market of vintage products has been substantiated. Scientific novelty: Regularities governing the formation of the demand of the population for vintage products depending on the level of process of vintage products and substitute products, and also on the level and differentiation of the incomes of the population have been established; a concept of the state regulation of the market of alcohol products based on a complex approach to the solution of economical and social problems and a system of economical levers of the state regulation of foreign trade economical policy of Ukraine with refer to vintage products under conditions of its prospective joining WTO and The results of the research have been taken into EU have been improved. Degree of introduction: account by the Supreme Council of Ukraine and by the Ministry of Agricultural Policy of Ukraine in preparation of legislativedocuments; they are also made use of in the teaching process of institutions of higher education. Efficiency: The results of the research will promote increased volumes of production, budget revenues and investments into production. Sphere, area of use: To be used by authorities and legislation bodies, the grape and wine industry of Ukraine.