Korolchuk A. The strategy of Formation and Development of the Vertical Marketing Systems on the Basis of Franchising Relations

The Object: process of the shaping VMS on base franchising principle in structured-updated transformational ambience. The Purpose: development of the theoretical base of the shaping the vertical marketing systems in modern system transformation, revealing the premiseses their efficient operation on base franchising relations, as well as development scientifically motivated forecas-ting scenarioes and models of the development. The Methods: complex appro-ach to study of the shaping, operation and developments VMS: system analysis; analysis and syntheses; comparative; interviewee; plotter and economic and mathematical.They Are Offered:concept VMS as specific structure of the chan-nel of the distribution, in which producers, wholesale and retail salesmen act as united system; the optimization model of the life franchising cycle; the metho-dical approaches to strategic management corporative and contract vertical mar-keting system; the system franchising categorization; the methodology of the development of the perspective schemes of the development to wholesale busi-ness; three-level model of the choice to acceptable strategy of the development VMS. The Sphere of use: trade enterprises.