Melnykovych O. Marketing of the enterprises of advertising branch

Conceptual backgrounds of marketing of enterprises is elaborated in the thesis. The classification of enterprises of advertising branch as per different classified features is suggested. The methodological base of marketing products' policy of advertising enterprises has been elaborated. The methodological base for creation of price of advertising products of different forms is grounded. The mechanism of correlation of advertising enterprises with applicable marketing environment has been grounded. The methodological basis for gathering of marketing data are improved and the mechanism of their distribution between users-coworkers of the agency depending on their information needs as well as responsibility is suggested. The problems in management of relationship with clients of advertising enterprises were discovered leading to the possibility in development of the methodical supply of formation of these relationships. The practical recommendations regarding the involvement of CRM-system in the advertising enterprises have been submitted. The methodological base for formation of the strategy of positioning of advertising enterprises are elaborated.