Sherman O. Formation of political stereotypes in media as a technology of action on political developments

Object is a political stereotype as element of informative process; the aim is research of political stereotypes of political institutes forming by mass-media; methods - analytical, structural-functional, institutional, comparative, behavioral, historical, narrative; novelty - complex research of processes of creation and introduction by mass-media of political stereotypes of political institutes with the purpose of influence on political processes is conducted; results - the features of political stereotypes forming as technologies of influence on political process and as part of inter-institutional co-operation are certain; it is introduced in a research sphere, educational courses on political science; fields - vocational training, the theory of politics, political practice.