Mahmudov K. Economical and organization mechanism of demand and sale stimulation on the food market.

The object of research: economic and organizational processes of the demand and stimulate sales in the market of agro-food products. Aim: development of theoretical and methodological foundations and justification of conceptual bases of improving the economic and institutional mechanism of demand and sales promotion of agro-food production and ensuring a competitive, aimed at further development of and effective operation of the food market. Methods: dialectical, logical, economic, statistical and comparative analysis method, program-target, the method of expert estimates, methods of monographic and comparative analysis, graphic, abstract and logical. Theoretical and practical results: is the ability to use infrastructure entities and the national agro-food market of the proposed methods, techniques, models and tools to improve process management strategy demand proposals of their own behavior in the market study program-targeted approach to identify prospects of the region, intensified use of resources and crop improvement of livestock production. Scientific novelty: firstly proved the essence and principles of economic and organizational mechanism of promotional marketing the food, the definitions of economic substance ahromarketynhu, identified potential economic substance use, generalized and systematized experience of the common agricultural policy in Ukraine's WTO membership and integration EU improved definition of indices for calculating the efficiency ratio of integral marketing activities, forming areas of quality management approaches to determining the prices of agro-food products, further development of the rating received in socio-economic relations in the agroindustrial complex of Ukraine, theoretical and methodological position on the regularities of demand and stimulate sales of agro-food products, determination of the theoretical nature of product quality, defining the role of the state through minimum prices affect output, suggests a mechanism for improving sales management of agro-food products, determination of the role of marketing service in large farms . Degree of implementation: provision of scientific research used in the Ministry of Agrarian Policy of Ukraine, main and district offices, Poltava and Sumy region, agricultural enterprises and organizations of Poltava region in the educational process Poltava State Agrarian Academy.