Kravchuk H. Methodological foundations of the competitiveness of insurance companies

The thesis is devoted to the development of theoretical and methodological foundations for the management of competitiveness in insurance companies. The thesis determines the conceptual foundations for the formation of a systematic approach to the analysis of insurance companies' activity through the adaptation of the categorical basis for "insurance product", "insurance transaction", "insurance services". It studies the methodological basis of the systematic approach to the definition and assessment of competitiveness of insurance companies by examining the system of ratings' structure, in-terpretation of the essence of competition on the insurance market and the competitive ability of insurance companies and insurance services. It substantiates the necessity of research and the formation of a systematic approach to the comprehensive analysis of competitiveness of insurance services. It studies the dynamics of Ukraine's insurance market through the definition of competitive positions of the leading insurance companies by comparing the effective parameters of their activities. It analyzes the dynamics of development and determines the specific character of the activity of life and non-life insurance companies on the insurance market, particularly through the impact of the financial crisis. It offers the use of insurance marketing and strategic management in the provision of insurance services and assessment of competitiveness of insurance companies, as well as the methodology for the formation of an integrated ratio for the estimation of insurers' competitiveness. It substantiates the use of the modeling methodology in assessing the competitiveness of the insurance market using the economic and mathematical apparatus by forming a multi-dimensional model. It develops the scientific and methodological approaches to the assessment of the impact of economic recessions on the de-velopment of insurance market with the use of models for the forecasting of ratios, which reflect the changes in the insurers' activity.