Pysarenko V. Marketing of vegetable products (theoretical and practical aspects)

Object of research: organizational and economic processes to ensure effective marketing activities of agricultural vegetable market of Ukraine. Aim: study of theoretical and methodological and practical approaches to use in vegetable marketing in a deepening agricultural reforms and Ukraine's integration into European and world economy. Methods: induction and deduction, analysis and synthesis, analogy and comparison, formalization and modeling monographic; functional-structural analysis program target, economic and mathematical modeling balance. Theoretical and practical results: certainly maintenance and essence of concept "agrarian marketing", the structure of the system of agrarian marketing information is specified; certainly system of indexes of efficiency of marketing measures. factors which influence on the state of affairs of vegetable market are analyzed; certainly dynamics of indexes which characterize a vegetable market condition; the basic ways of enhancement marketing are selected in vegetable industry; the chart of forming of the state of affairs of market of commodities of the production setting is made. The model of optimization of providing of separate regions vegetable products is offered, to due to planning of optimum transportations within the limits of ground-climatic areas and separate areas. Organization of network of marketing-sale centers, computer-integrated in the system of regional market infrastructure the basic links of which is offered: regional marketing-sale center; district (inter-district) marketing-sale centers; departments of marketing (to the sale) of subjects of menage. In obedience to these methodical positions recommendations are given in relation to the complex marketing providing of enterprises of vegetable subcomplex. The novelty lies in the implementation of complex theoretical and methodological, methodical and practical study of marketing concepts to market vegetable production. Level of implementation: results and suggestions made for Ministry of Agriculture and Food of Ukraine and the Department of Agricultural Development of the Poltava Regional State Administration, introduced in LLC Grandma's recipes Mirgorodskiy Raion, PDP "Mayborodivske" and FG "Pustovit and Sons" Kremenchug Raion , used in the learning process Poltava State Agrarian Academy. Field (industry) use: development of principles of agrarian policy, the development of vegetable subcomplex, measure of management efficiency in the functioning of the agricultural market.