Krasnokutska N. Management of potential of trade enterprise

Object: the management of trade enterprises. Purpose: working out the theoretical and methodological foundations, methodological and practical recommendations on management of potential of trade enterprise in an unstable environment. Methods: logical approach to the knowledge of economic phenomena, scientific abstraction, analysis and synthesis, classification, generalization, economic statistics, integral method, correlation, regression analysis, expert evaluation, fuzzy sets. It is offered: first: developed value-oriented concept of management of potential of trade enterprise, offered an integrated analytical system for quantitative and qualitative evaluation of the resource, operational and synergies kinds of potential of trade enterprise; identified and disclosed the contents of system-wide and special functions of management of potential of trade enterprise; substantiated mechanism optimizing the structure of the potential of trade enterprise; it is improved: methodology for evaluating the potential of trade enterprise, the cost evaluation system of the formed resource potential, an analytical evaluation system of the balance structure of the potential of trade enterprise, scientific and methodological approaches to assessing the completeness and effectiveness of realizing the potential; gathered subsequent development: terminology of management of potential of enterprise; structuring potential of the enterprise, typology of potential of the enterprise; taxonomy of potential of the enterprise, methodology and evaluation of the degree and conformity to market conditions of the potential of trade enterprise, theoretical and methodological foundations of program-oriented approach to potential building of trade enterprise. Sphere of the use: trade enterprises