Object of research: development of marketing activities of industrial enterprises in Ukraine. Aim: development of theoretical propositions, concepts, and methodological support for strategic development of marketing activities of a large industrial enterprise in view for its interaction with partners and customers and justification of practical recommendations for economic development in the contemporary economy. Methods and apparatus: abstract and logical, theoretical generalization, systematic approach, analysis and synthesis, the theory of fuzzy sets, positioning in three dimensions, exponential smoothing, expert evaluations. Theoretical and practical results: consolidated theoretical principles, the concept of strategic management development marketing company, methodological approach, methodological approaches to determining the competitiveness of enterprises, business attraction partners, the willingness of consumers, guidelines for positioning companies to determine the marketing strategy, information interaction, the use of methodical calculations budget for marketing communications, methodical approach to evaluating the effectiveness of marketing activities and performance of leaders, economic-mathematical model of budgeting communications. Novelty: the first time The levels of the concept of strategic management development marketing company, which feature is the use of the provisions of synergetic paradigm and account relationships, arising from the interaction between enterprises, their partners and customers, combining the vitality of the consumer, enterprise and partner the system, developed and substantiated methodological approach to the development and implementation of marketing strategies for companies based upon the integrated use of three components - the competitiveness of enterprises, business attraction partners to cooperate with him and willingness of consumers to the consumption of enterprise. Degree of implementation: design implemented in practice management of the economy of Kharkiv regional state administration, NDC Industrial Development Problems of NAS of Ukraine, OJSC "Turboatom" GP HMZ "FED" SSPE "Union" Kommunar ", JSC" Avtramat ", JSC" Kharkiv Engineering Plant "Light miners", "Izyumsky state instrument-making plant", Lviv Branch of "Lvivprylad" - the company "North, Ltd.," the learning process of NTU "KPI". Scope: strategic development of marketing activities of industrial enterprises
