Chudovskaya I. Sociocultural and Communicative Status of Advertising as Social Technology.

Українська версія

Thesis for the degree of Doctor of Science (DSc)

State registration number

0512U000214

Thesis Registration Form

0512U000214.pdf

Applicant for

Specialization

  • 22.00.04 - Спеціальні та галузеві соціології

12-03-2012

Specialized Academic Board

Д 26.001.30

Taras Shevchenko National University of Kyiv

Essay

The research presents the meaning - based conception of advertising as social technology. Sociocultural and communicative status of advertising in presented. The text and context of advertising practices have been analysed as basic for defining the status advertising. The five chapters of the dissertation unfold the author's view of the essence of advertising.

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Files

aref.doc

aref.doc

diss.doc

diss.doc

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