Shtal Т. Marketing strategy of enterprise of restaurant economy

Українська версія

Thesis for the degree of Doctor of Science (DSc)

State registration number

0512U000483

Thesis Registration Form

0512U000483.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

24-04-2012

Specialized Academic Board

Д 11.055.01

Essay

Object: processes of strategic management by marketing activity of enterprises of restaurant economy (ERE). Purpose: development of theoretical-methodological, methodical and organizational principles of forming and realization of marketing strategy ERE. Methods: systems and economic analysis; sociological researches (questioning, questionnaire, supervision); cluster analysis; system-structural, comparative analysis and expert estimations; budgetary financing and optimization of marketing charges. It is offered: conceptual model of strategies ERE; conception of segmentation of users ERE; scientifically-methodical approaches of: strategic transition to the inclusive segment of healthy feed in activity ERE; forming of strategic transition to franchising and branding as the basic methods of re-formatting of business kernel ERE; market segmentation; choice of marketing strategy ERE; realization of marketing strategies; classifier of marketing charges; process of maximization of marginal profit levels of turbulence of external environment; development of type of users ERE; category-concept vehicle. Sphere of the use: enterprises of restaurant economy .

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Files

Автореферат Шталь Т.В.doc

Диссертация Шталь--Акты.pdf

Диссертация Шталь--Дисертація.doc

Диссертация Шталь--Додаток_А.doc

Диссертация Шталь--Додаток_Б.doc

Диссертация Шталь--Додаток_В.doc

Диссертация Шталь--Додаток_Г.doc

Диссертация Шталь--Додаток_Д.doc

Диссертация Шталь--Додаток_Ж.doc

Диссертация Шталь--Додаток_З.doc

Диссертация Шталь--Додаток_К.doc

Диссертация Шталь--Додаток_Л.doc

Диссертация Шталь--Додаток_М.doc

Диссертация Шталь--Додаток_Н.doc

Диссертация Шталь--Додаток_П.doc

Диссертация Шталь--Додаток_Р.doc

Диссертация Шталь--Додаток_С.doc

Диссертация Шталь--Додаток_Т.doc

Диссертация Шталь--Додаток_У.doc

Диссертация Шталь--Додаток_Ф.doc

Диссертация Шталь--Додаток_Х.doc

Диссертация Шталь--Додаток_Ц.doc

Диссертация Шталь--Додаток_Ш,Щ,Ю.doc

Диссертация Шталь--Додаток_Я.doc

Диссертация Шталь--Література.doc

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