Kuzminov S. Subjective estimations as a non-market factor of market coordination

The analysis of the characteristic features of market coordination is carried out. A new methodological principle of individualistic relativism is introduced in the paper. The role of subject and out-of-subject estimations in the process of dyadic interaction between subjects is studied. Two approaches to the interpretation of the purpose and permissible levels of competition are distinguished. Peculiarities of subject estimations on the market of final goods are investigated. The model of market divided into price categories is suggested. Preconditions of price categories sustainability are reviewed. The mechanism of sellers' impact on the minds of customer by changing the reference point and field of selection is investigated. The process of sharing of common product between participants of production is considered. The role of subject and out-of subject estimations in product distribution is examined. The process of estimations' institutionalization is reviewed. The model of labour market regarding subject estimations is suggested. Problems of reproductive efficiency of common product distribution are analyzed. Principles of effective combining of market self-regulation and public policy to ensure sustainable development are discussed. Conceptual models of pension reform and foreign economic activity regulation reform are worked out.