Zinchenko V. A Strategic Management Competitive Activity of Enterprises on the Foreign Markets (on the Example of Tractor Agricultural Engineer)

The object of research is process of the enterprises competition on the foreign markets products. The purpose of research is development and substantiation of the concept of strategic management competition of the enterprises on the foreign markets products. The methods of research are dialectics, theory of logic and content analysis; analysis and synthesis; comparison; induction and deduction; dynamic modeling; cluster analysis; matrix approach; graphical method; method of entropy. For the first time the concept of strategic management competition of the enterprises on the foreign markets products is substantiated; gravity model estimates of the competition strength between two companies-competitors in the strategic zone of economy is developed; methodical approach to definition of the of the of competition force dependence between two enterprises-rivals from the distance of products in the plane "technical level-price" products is developed; methodical provision for the definition of competition force dependence from the market shares of two companies-competitors in the market is formed; generalized model of competition force dependence between two companies - competitors from their share of the market and the distance between products type in the plane of "technical level - price" is constructed; methodological support for the implementation of foreign economic activity of the enterprises that have a high quality of life of the population is justified.