Panteleychuk I. Theoretically-methodological foundations of state authority's positive image formation

The thesis presents a conceptual analysis of the theoretically-methodological foundations of state authority's positive image formation. It was determined the historical conditions of "image" phenomenon emergence, systematized fundamental scientific approaches for its understanding, based on which the methodology and conceptually-categorical approach were developed. There were disclosed nature, structure, main functions, factors of state authority's image formation as information and communication phenomenon; its role in state creation process was determined. Organizational principles of public administration imagemaking were suggested, its principles and institutional support were determined. The main directions of state authority's image strategy operating development were pointed out and grounded, the criteria for its effectiveness evaluation were proposed by the author. The analysis of up-to-date technologies of state authority's positive image formation was made. It was disclosed the "public servant image competence" concept, structured complex of image knowledge and skills, defined methodological principles of its formation.