Semchenko O. Image of the state as a factor to information and communication of political modernization.

The object is the information and communication of political modernization. The aim is to define the role and importance of the modern state's image as one of the most important and effective tools in the complex means to information and communication of political modernization, which should result in building a democratic society with high social and political standards. The methods are interdisciplinary, structural-functional, neo-structurally, socio-communicative approaches; system, sociological, comparative methods, content analysis. Committed systematic analysis of the main components of the concept of "image state" and compared it with the concepts of "country image", "international image", " political image of the government". The essence, structure, conditions of formation and function of this concept image of the state. It is concluded that the concept of modernization, in addition to the prevailing internal Ukraine meanings entail significant externalities. Modernization is seen as part of a broader process of "socialization". A study done by national branding conceptual proposals and recommendations for future organizational directions of scientific research and the practical implementation of national branding. Factors forming the external image of Ukraine, studied some differences and relationships between "internal" and "external" perception of the image of Ukraine. Application spheres are image politics of Ukraine and training courses.