Vedmid N. Service management in the enterprises of resort and recreation sphere

In the dissertation described theoretical, methodological and practical bases of service management realization in the enterprises of resort and recreation sphere. Substantiated structure of the resort and recreation sphere from the standpoint of a systematic approach. Improved structure's typification of business entities of resort and recreation sphere. Substantiated basic principles of constructing the semantic model of service management for resort and recreation enterprises. Investigated tendencies of service management becoming as an object of scientific cognition. Concretized essence of the category "service" as an object of service management. Proposed service management concept for resort and recreational enterprises. Substantiated preconditions of health and resort sphere transformation into resort and recreational. Investigated service management impact on result indicators of business entities. Explored contextual and structural content of service characteristics of resort and recreational sphere. Substantiated and approved the methodic of customer segmentation of resort an recreational services based on service management principles. Proposed the complex result's assessment of service management in the resort and recreational enterprises. Developed recommendations for service management strategy formation of resort and recreational enterprises