The object of study: the process of functioning of industrial enterprises; Objective: To develop theoretical propositions, concepts, methodological and methodical providing strategic quality management operation based engineering company as the use of its potential, potential external resource support, customer loyalty; methods of research and equipment: abstract-logical method, methods theoretical generalization, systematic approach, content analysis, methods of analysis and synthesis, structural analysis, multivariate factor analysis method ranks, comparative analysis, expert analysis, logical and meaningful analysis, the analytic hierarchy process , regression and correlation analysis, clustering techniques, discriminant analysis, forecasting method based on growth, positioning matrix method; Theoretical and practical results, theoretically grounded concept of strategic quality management of the enterprise, which feature is the consideration of objective and subjective component; developed and grounded methodological approach to strategic quality management of the enterprise; theoretically grounded principles of interaction of enterprises with suppliers and buyers in the operation; The content of socio-economic institute quality of the enterprise; methodical approach to evaluating the quality of using the potential of the enterprise; methodical approach to determining an external potential resource supply company; methodical approach to evaluating customer loyalty; organizational and information support of strategic management operation quality engineering company; comprehensive methodological support evaluation of quality of the information-analytical department of the company; Methodical approach to choosing methods of financial quality assurance of the enterprise in the strategic management; categories of the quality of the enterprise to clarify the concepts of "quality", "of the enterprise", "quality of the enterprise"; organizational support and formation of social and economic institute quality of the enterprise; Classification as strategies of the enterprise; subject matter and the degree of implementation: development implemented in practice the National Bank of Ukraine, the Department of improving the competitiveness of the region of Kharkiv Regional State Administration, Eastern Regional branch of National Commission on Securities and Stock Market LLC "SigmaBlazer Ukraine", PJSC "Juzhkabel", JSC "Mirgorod mineral water plant", OJSC "Turboatom", JSC "Concern AVEC and Co", SE plant "Electrotyazhmash", in the classroom KhNUE them. Semen Kuznets, KSU "LSA"; Scope: the quality of functioning engineering companies, educational process.