Zhovnovach R. Improvement of competitiveness management of agricultural machine building enterprises

The object of the research is the processes of competitiveness management of enterprises of agricultural machine building. Methods of research: theoretical synthesis and comparison; historical analysis; analysis and synthesis; statistical and economic; grouping; economic and mathematical modelling; statistical analysis; system-targeted; expertise; scoring; abstract and logical. Objective: to develop theoretical, methodological and practical bases of competitiveness management of enterprises of agricultural machine building in dynamic conditions economic development of Ukraine and its integration into the world economic environment taking into account the interests of producers and consumers' needs in agricultural machines. We suggested for the first time: conceptual bases of marketing approach to the competitiveness management of enterprises of agricultural machine building; author's approach to the formation and increase of the competitiveness of enterprises of agricultural machine building; conceptual -approach to ensure the necessary level of competitiveness of enterprises of agricultural machine building. We Improved: conceptual framework of the theory of competition, in particular "competitiveness of enterprise"; systematization of the factors that determine the competitiveness level of enterprises of agricultural machine building taking into consideration their industrial specifics and distinguishing various levels; methodical approach to the evaluation of competitive products for competitive benchmarking national seeding equipment; methodical approach to assessing the competitiveness of the production system of agricultural engineering enterprises; methodical approach to assess product competitiveness to make comparative analysis of the competitiveness of the national seeding machines; methodological approach to assess the competitiveness of the production system of the enterprises of agricultural machine building; methodological approach to ground marketing strategy of the national producers of sowing machines taking into account the level of the competitiveness for making effective managerial decisions; process of the introduction of corporate management by the enterprises of agricultural machine building in order to increase their competitiveness. Further development were given to: the system of research of methodological approaches to the assessment of the competitiveness level of enterprises of agricultural machine building; approach to determine the components of the mechanism of management of competitiveness of agricultural machine building enterprises; study of the competitive environment of domestic enterprises producing agricultural seeding machinery; analysis of the factors that determine the needs of consumers on the market of seeding equipment; integrated approach to determine the level of competitive potential of an enterprise considering its components (production, marketing, finance, innovation, etc.). Practical significance of the work is determined by the introduction of its results into the activity of enterprises of agricultural machine building.