Kutuza N. Communicative Suggestion in Advertising Discourse: Psycholinguistic Aspect

Українська версія

Thesis for the degree of Doctor of Science (DSc)

State registration number

0518U000245

Thesis Registration Form

0518U000245.pdf

Applicant for

Specialization

  • 10.02.01 - Українська мова

26-10-2018

Specialized Academic Board

Д 41.051.02

Odessa I.I.Mechnikov National University

Essay

The thesis focuses on the psycholinguistic analysis of advertising megadiscourse as a progressive concentration of modern communicative space. The author offers an influence phenomenon classification according to criterion signs of neurophysiologic activation, emotional poles domination and expression intensification. A new linguistic direction is offered in the work - the advertising linguosugestology, the purpose of which is a comprehensive study of the communicative influence sources, in-depth nature and functional specificity in the modern advertising discursive space.

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Files

aref.doc

dis.doc

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