Zhukov S. Mechanism of industrial marketing management at enterprises

The dissertation is devoted to the development of theoretical and methodological principles and the development of a mechanism for managing industrial marketing at enterprises. The evolutionary development of the general provisions of the theory of marketing is researched. The essence, features and tools of industrial marketing are considered. The conceptual principles of management of industrial marketing at enterprises are determined. Existing structural disproportions of Ukrainian industry are investigated. The imperatives of the functioning of industrial enterprises on the principles of marketing in the context of ensuring their competitiveness are characterized. The importance of using industrial marketing methods in solving key problems of enterprises is substantiated. The role of the production subsystem in marketing management has been determined. The modern approaches to organization of marketing activity of industrial enterprises are investigated. The components of the mechanism of management of industrial marketing at the enterprise are offered and their interconnection is substantiated. Approaches to building a system of marketing management of competitiveness of enterprise and goods are offered. The system of strategic management of pricing at an industrial enterprise has been improved. The methodological provisions concerning formation of the price strategy of industrial enterprises on the basis of model of the space of competitiveness of the goods are formulated. The organizational, economic and informational support of monitoring of management of industrial marketing is substantiated. The scientific and methodological approach to assessing the effectiveness of marketing activities has been improved and adaptation of the model for evaluating the effectiveness of the management mechanism of industrial marketing at enterprises.