Dubyna M. Development of the financial services market of Ukraine based on creation of the institute of trust

The thesis is devoted to the research of theoretical, methodological and methodical principles of the financial services market functioning in Ukraine based on the institute of trust establishment and development of practical recommendations for its development. The essence of the financial services market as an integral system with the definition of its structure, segment composition, main functions and factors that are able to change this market development is revealed. An analysis of trust nature as an informal factor influencing the specified market functioning is conducted, its species are investigated and the necessity of introducing into the categorical apparatus of economic science the definition of «financial trust» is substantiated. Based on the synthesis of system-synergetic and institutional approaches, methodological foundations of the co-evolution study of the institute of trust in the financial services market by identifying the basic laws (substantial conditionality, ontological combination, dynamics determination) and principles of the mentioned process (dynamism, interdisciplinarity, stable correlation, synergism, mutual determinism, quantification and elasticity) are formulated, which allowed to substantiate principles of formation, existence and development of the financial services market, as well as principles of emergence, evolution and formation of a trust institution. Knowledge of co-evolution principles of the financial services market and the trust institute made it possible to identify basic models of such a process. This was implemented through use of the procedural-deterministic approach.